Strategists pankaj ghemawat and jan rivkin appear in the hbr february 2006 edition. With great data and an eyeopening survey, he argues that theres a delta between perception and reality in a. Semiglobalization and international business strategy. Summary pankaj ghemawats article, distance still matters. First, to create an advantage, a firm must configure itself to do something unique and valuable. It may seem that were living in a borderless world where ideas, goods and people flow freely from nation to nation. Ghemawat analyzes the failures of different companies news corp, tricon restaurants, etc.
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The hard reality of global expansion discusses the reasons and rationale that drive companies to overestimate profit potential in foreign markets. Why do so many global strategies faildespite companies powerful brands and other bordercrossing advantages. In it, they examine why large differences in economic performance exist, and how competitive advantage may be created. Seduced by market size, the illusion of a borderless, flat world, and the allure of similarities, firms launch onesizefitsall strategies. Globalizacion y arte una lectura psicoanalitica sobre tal. Esta edicao mantem sua clareza e rigor e traz dois novos capitulos, um sobre dinamicas competitivas e outro sobre estrategias corporativas. Competition and business strategy in historical perspective. Dr p ghemawat, harvard business school, soldiers field road, morgan hall 227, boston, ma 02163, usa. Pdf on jan 1, 2008, maria fernandez moya and others published las multinacionales regionales. But crossborder differences are larger than we often assume, explains pankaj ghemawat in redefining global strategy. Using the url or doi link below will ensure access to this page indefinitely. With great data and an eyeopening survey, he argues that theres a delta between perception and reality in a world thats maybe not so hyperconnected after all.
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